Welcome to your proposal!

I’m so happy you’re here, Ceels!

Thank you again for such a thoughtful conversation about Dreamium - I’m so excited to support you in your mission to help service providers step into their expert energy & live a dreamy, fulfilling life.

Since our original chat, I’ve been mapping out how we can turn the May workshop into more than just a successful launch - but the beginning of a sustainable enrollment system for Dreamium.

Dreamium has clearly evolved into a deeply transformational program for service providers who want to refine their offers and sell with greater confidence. The opportunity now is to ensure the launch messaging fully reflects the depth and value of that transformation.

The strategy outlined below is designed to do exactly that - to create a launch that not only converts for this workshop, but also lays the foundation for sustainable, values-aligned enrollment moving forward.

Let’s talk vision!

What we’re creating together & how it’s supporting your big vision

Dreamium is an already proven program - it’s transformed countless lives & businesses of service providers over the years. And now that Dreamium has evolved significantly, from the curriculum structure to the level of accountability and support students receive. Together, we’re creating a launch strategy that:

  • Clearly communicates the evolved significance of Dreamium so prospective students understand the true value of the program and feel confident investing in it.

  • Develop core conversion assets for a sustainable enrollment engine that can continue serving Dreamium long after this launch is complete.

  • Establish a repeatable workshop funnel that consistently attracts aligned students and supports steady enrollment over time.

The May workshop is the first step in building that system.

The Plan To Bring It To Life

Comprehensive Launch Strategy & Conversion Copy Package

Based on our conversation, to support the May 5 workshop launch and lay the foundation for Dreamium’s recurring workshop funnel, this project includes both the strategic planning and the core conversion assets required to guide prospective students from initial interest through enrollment.

You’ll receive strategic guidance and a comprehensive copy suite, which includes:

STRATEGIC FOUNDATION:

  • Initial strategy intensive to nail your messaging & positioning

  • Voice of customer data research to understand exactly what your audience craves

  • Complete launch timeline mapping to ensure deadlines are reached & the project runs smoothly

  • Weekly strategy check-ins & support in rollout (no tech)

COPY ASSETS REFRESH & CREATION:

  • Sales page refresh to ensure the messaging fully reflects the program’s value and transformation

  • Prelaunch email sequence (4 weeks) to build anticipation & shift beliefs

  • Workshop show-up sequence (2 weeks) to keep up the desire and increase live show-ups to the workshop

  • Complete launch email sequence from cart open to cart close (7 days) to convert workshop attendees into Dreamium students

Key Milestones, Timeline & Deliverables

Our goalposts & when we’ll hit it to bring your goals to life

The full project timeline is approximately 6 weeks, structured to ensure the strategy and copy are developed thoughtfully ahead of the May workshop.

The process will typically follow this flow:

WEEK 1-2: MESSAGING & LAUNCH STRATEGY FOUNDATION

This stage includes a deep dive into your launch, audience, offer positioning, and messaging. Here’s what’s included during this period:

  • “Nail your launch” questionnaire to extract your unique positioning, audience insights, and offer value

  • A 60-minute follow-up messaging deep dive where we explore your offer from every angle and brainstorm the stories that will resonate with most of your audience. We’ll discuss the messaging themes, uncover unique angles, and create our strategic direction together.

  • Development of core messaging pillars and persuasion angles that deeply resonate with your target audience

  • Previous launch diagnosis: A strategic review of Dreamium’s previous launch to identify the patterns, strengths, and friction points influencing enrollment decisions.

  • Voice of Customer Research Calls: I’ll personally conduct 3-5 intimate conversations with your past clients & hot leads to uncover the exact language they use to describe their struggles and dreams to create your conversion copy.

  • Custom surveys to warm leads: I’ll create custom surveys to share in your email list & socials to uncover deeper objections and hesitations at play that have kept people on the fence for purchasing your offer.

Key deliverables after week 2: Messaging & Positioning Brief, Launch Map, Voice of Customer Analysis, Content Ideas & Other Valuable Research Findings.

WEEK 3 & 4: PRELAUNCH CAMPAIGN ASSETS

With the messaging & strategy foundation in place, the next step is designing a prelaunch campaign that guides leads from interest → workshop → Dreamium enrollment. Here’s what’s included in this period:

  • Prelaunch Email Campaign (5 emails): A strategic warm-up sequence that shifts beliefs and primes your audience for what’s coming. Each email plants the seeds of possibility, addresses hidden objections before they arise, and builds genuine anticipation - so when you announce your workshop, they’re already eager to register.

  • Workshop Email Campaign (3 fresh invites + 3 fresh show-up emails): An invitation sequence that fills your workshop with the right people, followed by strategic reminders that maximise show-up rates. These emails create excitement about the transformation waiting for them, not just another webinar to squeeze into the schedule.

  • Refreshes of previous prelaunch emails & workshop emails: Because you’ve already got a set of strong prelaunch & invite emails - we’ll leverage it to make the “new” set of emails more sturdy.

Key deliverables at the end of Week 4: Email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!

WEEK 5 & 6: OPEN CART ASSETS

The final phase focuses on creating the core copy assets needed to execute the launch, post-workshop. These assets will guide prospective students through the workshop funnel and support Dreamium enrollment. Here’s what it includes:

  • Sales Page Refresh: A strategic refresh of the existing Dreamium sales page to ensure the messaging fully reflects the program’s value and transformation. Expect messaging refinements and conversion-focused improvements to key sections alongwith updated objection handling.

  • Cart-open email sequence (up to 8 new emails & refresh of previous launch emails): A strategically crafted sequence to convert both workshop attendees and existing email list into Dreamium students by reinforcing the program’s elevated positioning, value, results, and ROI. Fast action & closing cart bonuses included in the strategy.

Key deliverables after week 5 & 6: Lightly wireframed & refreshed sales page plus email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!

Investment

Pay-in-full: $7500 USD / 5650 GBP

2-month payment plan: 2825 GBP per month

3-month payment plan: 1884 GBP per month

4-month payment plan: 1413 GBP per month

Need an extended payment plan? Sure. Just let me know.

Funnel Map Visuals

Below you’ll see the visual flow of everything we’re creating. These funnel maps are a bird’s eye view of how piece of copy works together to guide your audience through a happy customer.

“The first launch we worked together on generated around $27K - my highest launch ever.”

Sanjana was amazing to work with! Not only was she super organized but she genuinely cared about how my emails and posts performed and how each launch was going. It really felt like I wasn’t alone in launching an offer! The first launch we worked together on generated around $27K - my highest launch ever. Now I have copy and materials to keep tweaking and reusing for future rounds and can’t thank Sanjana enough. When I gave feedback on the way something was written, she not only was super open to it but remembered it for next time which is a big stress and time saver. Thank you, Sanjana. You’re THE BEST!

EMILY ANNE BRANT | INDIGENOUS AUTHOR, SPEAKER & MENTOR

An informal re-intro!

Hello! Namaste!

Hi, I’m Sanjana - your go-to launch strategist & copywriter for high-converting, deeply empathetic copy.

Over the years, I’ve supported multiple multi-5-figure launches for values-led educators just like you. My emails have helped garnered launch stats like:

  • $85K Launch for a $299 course, with 62% conversions from the waitlist alone

  • Highest all-time low-ticket sales, straight from emails

  • Average of 61.8% open rates & 6.43% click-through rates on the waitlist invite emails, which sold out the beta spots of her new offer

Yup! And when we work together, I go all in. I only take on one launch client at a time, so you get my full attention and a strategic partner who knows how to dig into your voice, values, and vision - and bring them to life on the page.

If you’r ready to elevate your next launch with strategy & copy that captures attention without losing integrity - I’m here for it.

Let’s create some launch magic together! ✨

Here’s how my packages help you ethically sell out your spots across all 7 days of your launch ⤵️

The Trust-to-Sales Framework

Step 1️⃣ : Audience-Attuned Messaging

👉🏽 When audiences only respond during high-pressure moments like cart open or cart close, it’s often a sign that the messaging hasn’t fully reflected what they need to feel ready.

This phase focuses on understanding the psychology behind your audience’s decisions, so the messaging reflects their real concerns, motivations, and hesitations.

Which is why, through deep audience research (buyers, warm leads, non-buyers), I uncover exactly what’s missing in your messaging, so they don’t tune out mid-cart but pay attention with their hearts and wallets.

Step 2️⃣ : Buyer-Resonant Launch Strategy

👉🏽 Once the messaging foundation is clear, the next step is designing a launch structure that supports how your buyers actually move through their decision-making process.

Instead of forcing momentum with urgency alone, this phase focuses on mapping a launch flow that builds trust at every stage of the buyer journey.

This phase includes previous launch diagnosis, structuring the workshop funnel, and the launch journey - so it respects & aids your audience’s discernment.

Step 3️⃣: Empathetic Copy 

👉🏽 You can sell your best when you exude loud confidence with every piece of launch copy that you put out into the world.

Which is why, as the final step to this framework – I translate your launch messaging to unmissable launch copy that fuses your voice, values, and your audience’s deep trust in you.

You never have to question if your emails sound off, worry about being too “salesy”, or wonder if your audience is losing trust in the way you sell ever again.

“Her ability to craft copy that truly connects & converts is outstanding.”

Working with Sanjana has been a pleasure! She’s not only an exceptional conversion copywriter but also incredibly organized and communicative throughout the process. Her flexibility made collaboration easy, and her ability to craft copy that truly connects and converts is outstanding. I highly recommend working with her!

CATARINA MELLO | TRAVEL INFLUENCER, CREATOR COACH & MARKETING STRATEGIST

Your Bonuses

Because I’m invested in your long-term success, we’ll reconnect after your launch for a strategy session. We’ll look at what worked, where to optimise, and how to turn this into repeatable wins for your business going forward.

🎉 BONUS 1: POST LAUNCH DEBRIEF

🎉 BONUS 2: PRELAUNCH EMAIL COPY REVIEW

To help start warming your audience early, I’ll review a small batch of your existing pre-launch emails and provide feedback and updates to align them with the new messaging framework. This allows you to begin sending high-value prelaunch emails from April 1-15 while the new prelaunch sequence is being finalised.

A Note On AI

I’m a writer first - always. But I also know how to leverage the best parts of AI (like analysing and summarising transcripts) to zhush up my process - all the while ensuring that your copy remains 100% original, ethical, and uniquely yours. I firmly believe and bake into my ethos that AI is a tool that does NOT replaces human touch. In fact, it needs human touch to shape clinical work like strategy and copy. You’ll get expertly crafted words throughout your launch that sound like YOU, because you & your audience both deserve to feel oh-so-good and cared for - just through the words on the screen.

Our Working Timeline Together

  • March 20th - 7 weeks before launch date (assuming launch date is considered to be shifted to May 12th)

  • April 1st. From April 1st - April 15th, there will be a drip of the previous prelaunch copy which is refreshed prior. From April 20th - April 30th, new set of prelaunch emails is to be dripped.

  • On May 1st and continued till May 12th. Simultaneously, the show-up sequence will also be dripped.

  • Begins post workshop, from May 12th to May 19th.

Please note that we’ll confirm the exact timeframe once the contract is signed.

“The Black Friday Campaign was a huge success!”

I wanted an expert eye for my Black Friday campaign. I needed to ensure that my copy was fresh, intriguing, and would convert my audience who had been through similar funnels before. I was also time-poor and didn’t have the capacity to spend a lot of time analysing what I had created. So, I hired Sanjana to audit my promo email sequence and take it to the next level. The Black Friday Campaign was a huge success! Lots of conversions directly from my email copy which I also used across my social media content! I loved being able to repurpose it so easily. Sanjana’s a fantastic writer and cares so deeply about her clients. She goes above and beyond. I appreciated having her support following the audit too.

BRITTANY ROBERTS | CONTENT COACH, SPEAKER, PODCAST HOST

How To Lock This In

REPLY TO THE EMAIL WITH A "YES"

If everything looks good to you, reply back to this email with a “F yes, let’s do this!”. Please mention your business name, payment plan needs, and payment mode in it.

01

MAKE THE PAYMENT & SIGN THE CONTRACT

I’ll reach out within the next 24 hours with your custom payment link & contract. Pay off your invoice & sign the contract, et voila - you’re booked in my calendar!

02

LET'S ACE THIS LAUNCH!

In the next 24 hours after your payment, I’ll reach out to you to book your kickoff call - and we’d be en route to a kickass launch.

03

Thank You! ✨

Ceels, thank you for trusting me with this launch. Dreamium has already changed so many lives, it deserves messaging & strategy that reflect its full impact. I’m committed to making this process feel clear, collaborative, and supportive every step of the way - and to creating copy that doesn’t just sound good, but genuinely moves your folks towards action.

I’m here to help you bring your vision to life with strategy, intention, and words that work. Whenever you’re ready…let’s do this.