Welcome to your proposal!

I’m so happy you’re here, Rache!

Thank you again for such a thoughtful conversation about Design Forward - I’m so excited to support you in your mission to help web designers become AI-confident & build a thriving web design business - without sacrificing their creativity.

What stood out to me most in our convo is how the launch of Design Forward is the beginning of a new chapter within your offer ecosystem - a platform-agnostic offer that allows you to serve designers beyond Squarespace and Shopify while introducing them to a more modern, AI-supported way of building and running a design business.

Which is why, I’ve been mapping out how we can turn the September launch into more than just a successful first- launch - but the beginning of a scalable launch system for future cohorts.

Throughout the process, we'll focus on positioning AI as a creative partner rather than a replacement - thus, reducing the overwhelm many designers feel around it + communicating Design Forward's unique value in a way that feels aligned with your voice, values, and approach to teaching.

Let’s talk vision!

What we’re creating together & how it’s supporting your big vision

Design Forward is more than a new offer - it's an opportunity to expand your ecosystem and serve designers in a more accessible, platform-agnostic way. Which is why, together, we're creating a launch strategy that:

  • Positions Design Forward as the bridge between AI & creativity

  • Validates & builds demand for this new offer - while building conversion assets that serve your current & future launches

  • Rides the momentum you’re creating with the summit & a new course launch in a long time - and create a clearer path for qualified prospects to discover, engage with, and ultimately enroll in Design Forward.

This September launch is the first step in building a repeatable launch system - so you’re filling out the September cohort AND anchoring Design Forward as a long-term pillar within your business.

The Plan To Bring It To Life

Comprehensive Launch Strategy & Conversion Copy Package via BLOOM

Based on our conversation, I see this project as serving three core objectives:

✓Position Design Forward as the go-to AI implementation program for web designers.

✓ Build and validate demand ahead of the September launch through intentional waitlist and workshop strategy.

✓Create a repeatable launch system that can continue supporting future cohorts and opportunities beyond this initial launch.

To support those goals, I've outlined two ways we can work together.

OPTION 1 - BLOOM

This option focuses on creating the messaging, strategy, and foundational assets needed to successfully launch Design Forward while giving your team clear direction for execution.

What we’re building:

What’s included:

STRATEGIC FOUNDATION:

✅ Initial Strategy Intensive to refine Design Forward's messaging, positioning, and launch approach

✅ Voice of Customer Research to uncover audience motivations, objections, desires, and decision-making triggers

✅ Complete Launch Strategy covering the customer journey from waitlist sign-up through workshop attendance and enrollment, so every stage of the launch is working toward the same goal (no strategy for summit)

✅ Launch Action Map & Timeline outlining key milestones, deliverables, and launch priorities to keep the project moving smoothly

✅ Master Messaging Brief as the strategic foundation for the entire launch, covering the ICA, positioning & core messaging pillar

✅ Weekly Strategy Check-Ins & Launch Support throughout the engagement (strategy only; no tech implementation)

COPY CREATION:

✅ Complete Launch Email Sequence (7-Day Cart Open → Cart Close Campaign) designed to nurture qualified leads, overcome objections, and convert waitlisters into Design Forward students

Option 2: BLOOM Extended

This package ensure you have deeper strategic support across the entire launch ecosystem, building on what everything that’s included in BLOOM.

What we’re building:

Everything included in BLOOM, plus:

PHASE-WISE MESSAGING BRIEFS

Once the launch strategy is established, we'll build the messaging framework that guides execution across the entire campaign, one funnel-phase by other:

✅ Pre-Launch Messaging Brief

✅ Waitlist Opt-in, Invite & Nurture Messaging Brief

✅ Workshop Messaging Brief

✅ Summit Integration Strategy & Messaging Brief

These strategic briefs provide your team with clear messaging direction, content themes, audience belief shifts, objection-handling opportunities, email outlines and campaign recommendations for every stage of the launch.

ADDITIONAL COPY DELIVERABLE

✅ Sales Page Copy designed to clearly communicate the value, transformation, and outcomes of Design Forward while guiding prospective students toward enrollment

Key Milestones, Timeline & Deliverables

Our goalposts & when we’ll hit it to bring your goals to life

The full project timeline is approximately 8-12 weeks long, structured to ensure the strategy and copy are developed thoughtfully ahead of the September launch.

The process will typically follow this flow:

(COMMON FOR BOTH PACKAGES) WEEK 1-5: MESSAGING & LAUNCH STRATEGY FOUNDATION

This stage includes a deep dive into your launch, audience, offer positioning, and messaging. Here’s what’s included during this period:

  • “Nail your launch” questionnaire to extract your unique positioning, audience insights, and offer value

  • A 60-minute follow-up messaging deep dive where we explore your offer from every angle and brainstorm the stories that will resonate with most of your audience. We’ll discuss the messaging themes, uncover unique angles, and create our strategic direction together.

  • Development of core messaging pillars and persuasion angles that deeply resonate with your target audience

  • Voice of Customer Research Calls: I’ll personally conduct 3-5 intimate conversations with your past clients & hot leads to uncover the exact language they use to describe their struggles and dreams to create your conversion copy.

  • Custom surveys to warm leads: I’ll create custom surveys to share in your email list & socials to uncover deeper objections and hesitations at play that have kept people on the fence for AI before.

Key deliverables after week 6: Messaging & Positioning Brief, Launch Action Map, Voice-of-Customer Analysis & Other Valuable Research Findings.

[IF YOU’RE IN BLOOM EXTENDED]: Prelaunch Messaging & Strategy Brief so you can start mapping out your prelaunch content ASAP.

(FOR BLOOM) WEEK 6 - 8: COPY DELIVERABLE

With the messaging strategy and launch foundation finalised, I'll develop your chosen core conversion asset for the Design Forward launch.

Depending on your selected option, this includes either:

  • Sales Page Copy: a conversion-focused sales page that communicates the transformation, curriculum, outcomes, and unique value of Design Forward while guiding prospective students toward enrolment.

  • 7-day Launch Email Sequence (upto 12 emails): strategic email sequence designed to build desire, address objections, reinforce the value of Design Forward, and drive enrolment throughout the launch period.

Key Deliverables at the End of Week 8: Completed Conversion Copy Asset so you can attract full body yes students into Design Forward - without the ick!

(FOR BLOOM EXTENDED) WEEK 6-7: STRATEGY & MESSAGING BRIEFS

With the messaging & strategy foundation in place, the next step is creating briefs that guides your team in executing the most crucial aspects of the funnel. During this phase, I'll develop a series of strategic messaging briefs that ensure every touchpoint—from waitlist sign-up to workshop attendance to enrollment—works together as a cohesive customer journey.

Here’s what’s included in this period:

  • Workshop Messaging Brief: A strategic messaging guide for promoting and positioning the workshop as the natural next step for AI-curious designers..

  • Waitlist Invite & Nurture Brief: A strategic roadmap for building anticipation, qualifying leads, and preparing prospective students for enrollment.

  • Summit Strategy & Follow-Up Email Messaging Brief: A dedicated strategy for leveraging summit visibility and existing promotional assets to strengthen Design Forward's launch campaign.

Key deliverables at the end of Week 8: Detailed messaging & strategy briefs for all the key stages of your launch - including the waitlist, workshop, and summit - so you have an ecosystem architected & message-matched for success.

(FOR BLOOM EXTENDED) WEEKS 7-12: OPEN CART ASSETS

The final phase focuses on creating the core copy assets needed to execute the launch, post-workshop. These assets are mission-critical for high-conversion rate of the launch, guides prospective students through the waitlist funnel & supports Design Forward enrollment. Here’s what it includes:

  • Sales Page Refresh: A strategic rewrite of the existing Design Forward sales page to ensure the messaging fully reflects the program’s value and transformation. Expect messaging refinements and conversion-focused improvements to key sections alongwith updated objection handling.

  • Cart-open email sequence (up to 12 emails): A strategically crafted sequence to convert both waitlisters and existing email list into Design Forward students by reinforcing the program’s elevated positioning, value, results, and ROI. Fast action & closing cart bonuses included in the strategy.

Key deliverables after week 10: Strategic sales page plus email campaigns in an editable Google Doc. Up to 1 round of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your launch copy!

Investment

BLOOM Pay-in-full: $3,497 USD

2-month payment plan: $1,749 per month

3-month payment plan: $1,166 per month

4-month payment plan: $875 per month

Need an extended payment plan? Sure. Just let me know.

Please note that if choosing a payment plan - the first deposit is to be made before the official kick-off date.

Payable via WISE.

BLOOM Extended Pay-in-full: $8,000 USD

2-month payment plan: $4,000 per month

3-month payment plan: $2,667 per month

4-month payment plan: $2,000 per month

Need an extended payment plan? Sure. Just let me know.

Please note that if choosing a payment plan - the first deposit is to be made before the official kick-off date.

Payable via WISE.

“The first launch we worked together on generated around $27K - my highest launch ever.”

Sanjana was amazing to work with! Not only was she super organized but she genuinely cared about how my emails and posts performed and how each launch was going. It really felt like I wasn’t alone in launching an offer! The first launch we worked together on generated around $27K - my highest launch ever. Now I have copy and materials to keep tweaking and reusing for future rounds and can’t thank Sanjana enough. When I gave feedback on the way something was written, she not only was super open to it but remembered it for next time which is a big stress and time saver. Thank you, Sanjana. You’re THE BEST!

EMILY ANNE BRANT | INDIGENOUS AUTHOR, SPEAKER & MENTOR

An informal re-intro!

Hello! Namaste!

Hi, I’m Sanjana - your go-to launch strategist & copywriter for high-converting, deeply empathetic copy.

Over the years, I’ve supported multiple multi-5-figure launches for values-led educators just like you. My emails have helped garnered launch stats like:

  • $85K Launch for a $299 course, with 62% conversions from the waitlist alone

  • Highest all-time low-ticket sales, straight from emails

  • Average of 61.8% open rates & 6.43% click-through rates on the waitlist invite emails, which sold out the beta spots of her new offer

Yup! And when we work together, I go all in. I only take on one launch client at a time, so you get my full attention and a strategic partner who knows how to dig into your voice, values, and vision - and bring them to life on the page.

If you’r ready to elevate your next launch with strategy & copy that captures attention without losing integrity - I’m here for it.

Let’s create some launch magic together! ✨

Here’s how my packages help you ethically sell out your spots across all 7 days of your launch ⤵️

The Trust-to-Sales Framework

Step 1️⃣ : Audience-Attuned Messaging

👉🏽 When audiences only respond during high-pressure moments like cart open or cart close, it’s often a sign that the messaging hasn’t fully reflected what they need to feel ready.

This phase focuses on understanding the psychology behind your audience’s decisions, so the messaging reflects their real concerns, motivations, and hesitations.

Which is why, through deep audience research (buyers, warm leads, non-buyers), I uncover exactly what’s missing in your messaging, so they don’t tune out mid-cart but pay attention with their hearts and wallets.

Step 2️⃣ : Buyer-Resonant Launch Strategy

👉🏽 Once the messaging foundation is clear, the next step is designing a launch structure that supports how your buyers actually move through their decision-making process.

Instead of forcing momentum with urgency alone, this phase focuses on mapping a launch flow that builds trust at every stage of the buyer journey.

This phase includes previous launch diagnosis, structuring the workshop funnel, and the launch journey - so it respects & aids your audience’s discernment.

Step 3️⃣: Empathetic Copy 

👉🏽 You can sell your best when you exude loud confidence with every piece of launch copy that you put out into the world.

Which is why, as the final step to this framework – I translate your launch messaging to unmissable launch copy that fuses your voice, values, and your audience’s deep trust in you.

You never have to question if your emails sound off, worry about being too “salesy”, or wonder if your audience is losing trust in the way you sell ever again.

“Her ability to craft copy that truly connects & converts is outstanding.”

Working with Sanjana has been a pleasure! She’s not only an exceptional conversion copywriter but also incredibly organized and communicative throughout the process. Her flexibility made collaboration easy, and her ability to craft copy that truly connects and converts is outstanding. I highly recommend working with her!

CATARINA MELLO | TRAVEL INFLUENCER, CREATOR COACH & MARKETING STRATEGIST

Your Bonuses

Because I’m invested in your long-term success, we’ll reconnect after your launch for a strategy session. We’ll look at what worked, where to optimise, and how to turn this into repeatable wins for your business going forward.

🎉 BONUS 1: POST LAUNCH DEBRIEF & OPTIMISATION SESSION (INCLUDED WITH BOTH PACKAGES)

🎉 BONUS 2: DESIGN-FORWARD CONTENT ANGLE LIBRARY (INCLUDED ONLY WITH BLOOM-EXTENDED)

Think of it as a messaging "idea bank" your team can continue referencing long after this launch is complete - this curate library will hand you content angles & strategic hooks you can use for your socials across the entire campaign (from prelaunch - to - launch).

A Note On AI

I’m a writer first - always. But I also know how to leverage the best parts of AI (like analysing and summarising transcripts) to zhush up my process - all the while ensuring that your copy remains 100% original, ethical, and uniquely yours. I firmly believe and bake into my ethos that AI is a tool that does NOT replaces human touch. In fact, it needs human touch to shape clinical work like strategy and copy. You’ll get expertly crafted words throughout your launch that sound like YOU, because you & your audience both deserve to feel oh-so-good and cared for - just through the words on the screen.

Our Working Timeline Together

  • June 25th - 13 weeks before launch date (assuming launch date is considered to be mid-Sept)

  • July 27th (86weeks before launch date), 2-weeks after the Messaging Brief (& Prelaunch Creative Brief, if opting for BLOOM Extended) has been delivered.

  • August 17th (4 weeks before launch) & 2-weeks after the Creative Briefs have been delivered.

  • Tentatively - the week of September 14th.

Please note that these are tentative dates & we’ll confirm the exact timeframe of delivery & key launch dates once the contract is signed.

“The Black Friday Campaign was a huge success!”

I wanted an expert eye for my Black Friday campaign. I needed to ensure that my copy was fresh, intriguing, and would convert my audience who had been through similar funnels before. I was also time-poor and didn’t have the capacity to spend a lot of time analysing what I had created. So, I hired Sanjana to audit my promo email sequence and take it to the next level. The Black Friday Campaign was a huge success! Lots of conversions directly from my email copy which I also used across my social media content! I loved being able to repurpose it so easily. Sanjana’s a fantastic writer and cares so deeply about her clients. She goes above and beyond. I appreciated having her support following the audit too.

BRITTANY ROBERTS | CONTENT COACH, SPEAKER, PODCAST HOST

How To Lock This In

REPLY TO THE EMAIL WITH A "YES, LET’S DO THIS"

If everything looks good to you, reply back to this email with a “F yes, let’s do this!”. Please mention which package you’re leaning towards, your business name, payment plan needs, and payment mode in it.

01

MAKE THE PAYMENT & SIGN THE CONTRACT

I’ll reach out within the next 24 hours with your custom payment link & contract. Pay off your invoice & sign the contract, et voila - you’re booked in my calendar!

02

LET'S ACE THIS LAUNCH!

In the next 24 hours after your payment, I’ll reach out to you to book your kickoff call - and we’d be en route to a kickass launch.

03

Thank You! ✨

Rache, thank you for trusting me with this launch. Design Forward has already helped so many web designers feel confident & stay anchored in the rising tide of AI. I’m committed to making this movement __ and making the whole launch process feel clear, collaborative, and supportive every step of the way. You’ll have messaging & strategy & copy that doesn’t just sound good, but genuinely moves your folks towards action.

I’m here to help you bring your vision to life with strategy, intention, and words that work. Whenever you’re ready…let’s do this.