Welcome to your proposal!

I’m so happy you’re here, Kat!

Thank you again for trusting me with the Santosha Retreat - I’m so excited to support you in your mission to help sensitive people, creatives, and marginalised folks can step away from the constant demands of holding others in care & instead have their needs met in the beautiful Balinese ambiance.

Since our original chat, I've been thinking through how we can build upon the momentum and insights gathered from the initial launch cycles to create a more intentional enrollment strategy for the 2027 retreat and future iterations.

The crux of our focus will be on solidifying the retreat's transformation, positioning, and messaging so that prospective attendees see it not simply as “time away” - but as an essential investment in their capacity to sustain the lives, work, creativity, and communities they care deeply about.

The strategy outlined below is designed to do exactly that - to create a launch that not only converts for this iteration (2027 Retreat), but also lays the foundation for sustainable, values-aligned enrollment moving forward.

Let’s talk vision!

What we’re creating together & how it’s supporting your big vision

Santosha Retreat has the opportunity to become a recurring experience that offers deep restoration, connection, and support for sensitive people, creatives, and those navigating the complexities of multiple identities.

At this stage, our goal isn't simply to fill spots for the 2027 retreat. It's to establish the strategic foundation that will allow the Santosha Retreat to grow, evolve, and enroll aligned attendees across future retreat cycles.

Together, we're creating a launch strategy that:

  • Clarifies and strengthens the retreat's transformation so prospective attendees understand why this experience matters and how it supports the lives they want to lead.

  • Develops a clear positioning and messaging framework that can be used consistently across future launches, content, enrollment conversations, and marketing assets.

  • Addresses the practical and emotional barriers attendees may face around time, logistics, and investment, helping them make an informed and confident decision.

  • Creates foundational launch assets and messaging that can be tested, refined, and improved with each subsequent launch cycle.

This launch is the first step in establishing Santosha Retreat as a retreat people actively seek out & carve into their calendars - not just for rest, but for the opportunity to reconnect with themselves and sustain their inner drives & missions.

The Plan To Bring It To Life

BLOOM: Comprehensive Launch Strategy & Conversion Copy Package

Based on our conversation, this project is designed to support the January 2027 launch of the Santosha Retreat by transforming the feedback and market response gathered during the initial launch cycles (July & September) into a high-converting positioning, messaging, and enrollment strategy.

To achieve this, you'll receive both strategic guidance and launch copy assets designed to strengthen the retreat's messaging, support enrollment conversations, and create greater alignment between the retreat's transformation and the people it's intended to serve.

The project includes:

STRATEGIC FOUNDATION:

  • Initial Strategy Intensive to align on retreat goals, uncover opportunities for refinement, and establish a clear strategic direction for the January launch.

  • Voice of customer data research to understand exactly what your audience craves

  • Positioning & Messaging framework so the retreat resonates with the people it’s designed to serve

  • Complete launch timeline mapping to ensure deadlines are reached & the project runs smoothly

  • Weekly strategy check-ins & support in rollout (no tech)

COPY ASSETS CREATION:

  • Waitlist invite & nurture sequence (both across 4 weeks) to attract aligned prospects, deepen buy-in around the retreat's transformation, and prepare subscribers for enrollment

  • Complete launch email sequence from cart open to cart close (7 days) to convert workshop attendees into Dreamium students

Key Milestones, Timeline & Deliverables

Our goalposts & when we’ll hit it to bring your goals to life

The full project timeline is approximately 12 weeks, structured to ensure the strategy and copy are developed thoughtfully ahead of the January launch.

The process will typically follow this flow:

WEEK 1-4: MESSAGING, POSITIONING & LAUNCH STRATEGY FOUNDATION

This phase is dedicated to analysing the insights gathered throughout Santosha Retreat’s initial launch cycles and transforming them into a refined positioning, messaging strategy, and launch plan for the January 2027 enrollment campaign.

  • “Nail your launch” questionnaire to extract your unique positioning, audience insights, and offer value

  • A 60-minute follow-up strategy + messaging intensive where we explore your offer from every angle and brainstorm the stories that will resonate with most of your audience. We’ll discuss the messaging themes, uncover unique angles, and create our strategic direction together.

  • Development of core messaging pillars and persuasion angles that deeply resonate with your target audience

  • Previous launch diagnosis: A strategic review of Santosha Retreat’s previous launch cycles to identify the patterns, strengths, and friction points influencing enrollment decisions.

  • Voice of Customer Research Calls: I’ll personally conduct 3-5 intimate conversations with your past clients & hot leads to uncover the exact language they use to describe their struggles and dreams to create your conversion copy.

  • Custom surveys to warm leads: I’ll create custom surveys to share in your email list & socials to uncover deeper objections and hesitations at play that have kept people on the fence for purchasing your offer.

Key deliverables after week 4: Messaging & Positioning Brief, Prelaunch Messaging Brief, January Launch Action Map, Voice of Customer Analysis & Other Valuable Research Findings.

WEEK 5-9: WAITLIST CAMPAIGN ASSETS

With the positioning, messaging, and launch strategy established, the next phase focuses on translating those insights into email assets that build trust, deepen buy-in, and prepare prospective attendees for enrollment. Here’s what’s included in this period:

  • Waitlist Invite Email Sequence (Upto 8 emails): A strategic email sequence designed to attract aligned prospects onto the waitlist by communicating the retreat's transformation, introducing key messaging themes, and helping prospective attendees see themselves within the Santosha Retreat experience.

  • Workshop Nurture Email Sequence (Upto 8 emails): A 4-week nurture sequence designed to strengthen desire, address common objections, and build confidence in the retreat experience. These emails will leverage insights gathered throughout the research phase to help prospective attendees move from interest to genuine consideration.

Key deliverables at the end of Week 9: Email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!

WEEK 10-12: OPEN CART ASSETS

With the positioning, messaging, and waitlist nurture strategy established, the final phase focuses on developing the core email sequence to support the January 2027 launch and help prospective attendees make a confident decision about joining the Santosha Retreat. Here’s what it includes:

  • Cart-open email sequence (up to 12 emails): A strategically crafted sequence to convert both waitlisters and existing email list into Retreat attendees by reinforcing the Retreat’s elevated positioning, value, results, and ROI. Fast action & closing cart bonuses included in the strategy.

Key deliverables after week 12: Cart open email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!

Investment

Pay-in-full: $7,000 USD

  • 2-month payment plan: $3,500 per month

  • 3-month payment plan: $2,333 per month

  • 4-month payment plan: $1750 per month

Need an extended payment plan? Sure. Just let me know.

Please note that if you’re choosing a payment plan, the first deposit needs to be made before the official kickoff date.

Payable via WISE.

“The first launch we worked together on generated around $27K - my highest launch ever.”

Sanjana was amazing to work with! Not only was she super organized but she genuinely cared about how my emails and posts performed and how each launch was going. It really felt like I wasn’t alone in launching an offer! The first launch we worked together on generated around $27K - my highest launch ever. Now I have copy and materials to keep tweaking and reusing for future rounds and can’t thank Sanjana enough. When I gave feedback on the way something was written, she not only was super open to it but remembered it for next time which is a big stress and time saver. Thank you, Sanjana. You’re THE BEST!

EMILY ANNE BRANT | INDIGENOUS AUTHOR, SPEAKER & MENTOR

Funnel Map Visual

Below you’ll see the visual flow of everything we’re creating. These funnel maps are a bird’s eye view of how piece of copy works together to guide your audience through a happy customer.

An informal re-intro!

Hello! Namaste!

Hi, I’m Sanjana - your go-to launch strategist & copywriter for high-converting, deeply empathetic copy.

Over the years, I’ve supported multiple multi-5-figure launches for values-led educators just like you. My emails have helped garnered launch stats like:

  • $85K Launch for a $299 course, with 62% conversions from the waitlist alone

  • Highest all-time low-ticket sales, straight from emails

  • Average of 61.8% open rates & 6.43% click-through rates on the waitlist invite emails, which sold out the beta spots of her new offer

Yup! And when we work together, I go all in. I only take on one launch client at a time, so you get my full attention and a strategic partner who knows how to dig into your voice, values, and vision - and bring them to life on the page.

If you’r ready to elevate your next launch with strategy & copy that captures attention without losing integrity - I’m here for it.

Let’s create some launch magic together! ✨

Here’s how my packages help you ethically sell out your spots across all days of your launch ⤵️

The Trust-to-Sales Framework

Step 1️⃣ : Audience-Attuned Messaging

👉🏽 When audiences only respond during high-pressure moments like cart open or cart close, it’s often a sign that the messaging hasn’t fully reflected what they need to feel ready.

This phase focuses on understanding the psychology behind your audience’s decisions, so the messaging reflects their real concerns, motivations, and hesitations.

Which is why, through deep audience research (buyers, warm leads, non-buyers), I uncover exactly what’s missing in your messaging, so they don’t tune out mid-cart but pay attention with their hearts and wallets.

Step 2️⃣ : Buyer-Resonant Launch Strategy

👉🏽 Once the messaging foundation is clear, the next step is designing a launch structure that supports how your buyers actually move through their decision-making process.

Instead of forcing momentum with urgency alone, this phase focuses on mapping a launch flow that builds trust at every stage of the buyer journey.

This phase includes previous launch diagnosis, structuring the workshop funnel, and the launch journey - so it respects & aids your audience’s discernment.

Step 3️⃣: Empathetic Copy 

👉🏽 You can sell your best when you exude loud confidence with every piece of launch copy that you put out into the world.

Which is why, as the final step to this framework – I translate your launch messaging to unmissable launch copy that fuses your voice, values, and your audience’s deep trust in you.

You never have to question if your emails sound off, worry about being too “salesy”, or wonder if your audience is losing trust in the way you sell ever again.

“Her ability to craft copy that truly connects & converts is outstanding.”

Working with Sanjana has been a pleasure! She’s not only an exceptional conversion copywriter but also incredibly organized and communicative throughout the process. Her flexibility made collaboration easy, and her ability to craft copy that truly connects and converts is outstanding. I highly recommend working with her!

CATARINA MELLO | TRAVEL INFLUENCER, CREATOR COACH & MARKETING STRATEGIST

Your Bonuses

Because I’m invested in your long-term success, we’ll reconnect after your launch for a strategy session. We’ll look at what worked, where to optimise, and how to turn this into repeatable wins for your business going forward.

🎉 BONUS 1: POST LAUNCH DEBRIEF & OPTIMISATION PLAN

🎉 BONUS 2: NON-BUYERS SURVEY & EMAIL

To help give you a headstart on what to improve for your next launch, I’ll help you map out a survey to folks who didn’t choose to save a spot for January launch AND share an DFY email so you can get more responses for this survey.

A Note On AI

I’m a writer first - always. But I also know how to leverage the best parts of AI (like analysing and summarising transcripts) to zhush up my process - all the while ensuring that your copy remains 100% original, ethical, and uniquely yours. I firmly believe and bake into my ethos that AI is a tool that does NOT replaces human touch. In fact, it needs human touch to shape clinical work like strategy and copy. You’ll get expertly crafted words throughout your launch that sound like YOU, because you & your audience both deserve to feel oh-so-good and cared for - just through the words on the screen.

Our Working Timeline Together

  • September 14th - 4 months before actual launch date (assuming launch date to be in the January 2nd week)

  • December 15th (aka: 6-weeks before actual launch date)

  • 3 weeks before the actual launch date in January - tentatively January 1st.

  • TBD - based on the dates you’d choose. My recommendation would be to avoid the first week.

Please note that these dates are tentative & we’ll confirm the exact timeframe once the contract is signed.

“The Black Friday Campaign was a huge success!”

I wanted an expert eye for my Black Friday campaign. I needed to ensure that my copy was fresh, intriguing, and would convert my audience who had been through similar funnels before. I was also time-poor and didn’t have the capacity to spend a lot of time analysing what I had created. So, I hired Sanjana to audit my promo email sequence and take it to the next level. The Black Friday Campaign was a huge success! Lots of conversions directly from my email copy which I also used across my social media content! I loved being able to repurpose it so easily. Sanjana’s a fantastic writer and cares so deeply about her clients. She goes above and beyond. I appreciated having her support following the audit too.

BRITTANY ROBERTS | CONTENT COACH, SPEAKER, PODCAST HOST

How To Lock This In

REPLY TO THE EMAIL WITH A "YES"

If everything looks good to you, reply back to this email with a “F yes, let’s do this!”. Please mention your business name and payment plan needs in it.

01

MAKE THE PAYMENT & SIGN THE CONTRACT

I’ll reach out within the next 24 hours with your custom payment link & contract. Pay off your invoice & sign the contract, et voila - you’re booked in my calendar!

02

LET'S ACE THIS LAUNCH!

In the next 24 hours after your payment, I’ll reach out to you to book your kickoff call - and we’d be en route to a kickass launch.

03

Thank You! ✨

Kat, thank you again for trusting me with the Santosha Retreat.

I'm excited to help bring this next chapter of the Retreat to life and create a launch foundation that can continue supporting the retreat as it grows and evolves in the years ahead.

Whenever you're ready, let's begin. I’m here to help you bring your vision to life with strategy, intention, and words that work. Whenever you’re ready…let’s do this.