Welcome to your proposal!
I’m so happy you’re here, Ceels!
Thank you again for such a thoughtful conversation about Dreamium - I’m so excited to support you in your mission to help service providers step into their expert energy & live a dreamy, fulfilling life.
Since our original chat, I’ve been mapping out how we can turn the May workshop into more than just a successful launch - but the beginning of a sustainable enrollment system for Dreamium.
Dreamium has clearly evolved into a deeply transformational program for service providers who want to refine their offers and sell with greater confidence. The opportunity now is to ensure the launch messaging fully reflects the depth and value of that transformation.
The strategy outlined below is designed to do exactly that - to create a launch that not only converts for this workshop, but also lays the foundation for sustainable, values-aligned enrollment moving forward.
Let’s talk vision!
What we’re creating together & how it’s supporting your big vision
Dreamium is an already proven program - it’s transformed countless lives & businesses of service providers over the years. And now that Dreamium has evolved significantly, from the curriculum structure to the level of accountability and support students receive. Together, we’re creating a launch strategy that:
Clearly communicates the evolved significance of Dreamium so prospective students understand the true value of the program and feel confident investing in it.
Develop core conversion assets for a sustainable enrollment engine that can continue serving Dreamium long after this launch is complete.
Establish a repeatable workshop funnel that consistently attracts aligned students and supports steady enrollment over time.
The May workshop is the first step in building that system.
The Plan To Bring It To Life
Comprehensive Launch Strategy & Conversion Copy Package
Based on our conversation, to support the May 5 workshop launch and lay the foundation for Dreamium’s recurring workshop funnel, this project includes both the strategic planning and the core conversion assets required to guide prospective students from initial interest through enrollment.
You’ll receive strategic guidance and a comprehensive copy suite, which includes:
STRATEGIC FOUNDATION:
Initial strategy intensive to nail your messaging & positioning
Voice of customer data research to understand exactly what your audience craves
Complete launch timeline mapping to ensure deadlines are reached & the project runs smoothly
Weekly strategy check-ins & support in rollout (no tech)
COPY ASSETS REFRESH & CREATION:
Sales page refresh to ensure the messaging fully reflects the program’s value and transformation
Prelaunch email sequence (4 weeks) to build anticipation & shift beliefs
Workshop show-up sequence (2 weeks) to keep up the desire and increase live show-ups to the workshop
Complete launch email sequence from cart open to cart close (7 days) to convert workshop attendees into Dreamium students
Key Milestones, Timeline & Deliverables
Our goalposts & when we’ll hit it to bring your goals to life
The full project timeline is approximately 6 weeks, structured to ensure the strategy and copy are developed thoughtfully ahead of the May workshop.
The process will typically follow this flow:
WEEK 1-2: MESSAGING & LAUNCH STRATEGY FOUNDATION
This stage includes a deep dive into your launch, audience, offer positioning, and messaging. Here’s what’s included during this period:
“Nail your launch” questionnaire to extract your unique positioning, audience insights, and offer value
A 60-minute follow-up messaging deep dive where we explore your offer from every angle and brainstorm the stories that will resonate with most of your audience. We’ll discuss the messaging themes, uncover unique angles, and create our strategic direction together.
Development of core messaging pillars and persuasion angles that deeply resonate with your target audience
Previous launch diagnosis: A strategic review of Dreamium’s previous launch to identify the patterns, strengths, and friction points influencing enrollment decisions.
Voice of Customer Research Calls: I’ll personally conduct 3-5 intimate conversations with your past clients & hot leads to uncover the exact language they use to describe their struggles and dreams to create your conversion copy.
Custom surveys to warm leads: I’ll create custom surveys to share in your email list & socials to uncover deeper objections and hesitations at play that have kept people on the fence for purchasing your offer.
Key deliverables after week 2: Messaging & Positioning Brief, Launch Map, Voice of Customer Analysis, Content Ideas & Other Valuable Research Findings.
WEEK 3 & 4: PRELAUNCH CAMPAIGN ASSETS
With the messaging & strategy foundation in place, the next step is designing a prelaunch campaign that guides leads from interest → workshop → Dreamium enrollment. Here’s what’s included in this period:
Prelaunch Email Campaign (6 emails): A strategic warm-up sequence that shifts beliefs and primes your audience for what’s coming. Each email plants the seeds of possibility, addresses hidden objections before they arise, and builds genuine anticipation - so when you announce your workshop, they’re already eager to register.
Workshop Email Campaign (3 invites + 3 show-up emails): An invitation sequence that fills your workshop with the right people, followed by strategic reminders that maximise show-up rates. These emails create excitement about the transformation waiting for them, not just another webinar to squeeze into the schedule.
Refreshes of previous prelaunch emails & workshop emails: Because you’ve already got a set of strong prelaunch & invite emails - we’ll leverage it to make the “new” set of emails more sturdy.
Key deliverables at the end of Week 4: Email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!
WEEK 5 & 6: OPEN CART ASSETS
The final phase focuses on creating the core copy assets needed to execute the launch, post-workshop. These assets will guide prospective students through the workshop funnel and support Dreamium enrollment. Here’s what it includes:
Sales Page Refresh: A strategic refresh of the existing Dreamium sales page to ensure the messaging fully reflects the program’s value and transformation. Expect messaging refinements and conversion-focused improvements to key sections alongwith updated objection handling.
Cart-open email sequence (up to 8 new emails & refresh of previous launch emails): A strategically crafted sequence to convert both workshop attendees and existing email list into Dreamium students by reinforcing the program’s elevated positioning, value, results, and ROI. Fast action & closing cart bonuses included in the strategy.
Key deliverables after week 5 & 6: Lightly wireframed & refreshed sales page plus email campaigns in an editable Google Doc. Up to 2 rounds of edits are included if any tweaking is necessary - my goal is to ensure that you’re 100% happy and vibing with your emails!
Investment
Funnel Map Visuals
Below you’ll see the visual flow of everything we’re creating. These funnel maps are a bird’s eye view of how piece of copy works together to guide your audience through a happy customer.
SPACE FOR SOCIAL PROOF
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A formal re-intro! Btw, hi, I’m Sanjana Behera - launch strategist & copywriter to values-led online educators.
Hello! नमस्कार!
I created SEED because I see too many brilliant coaches settle for mediocre launches - not because their offers weren’t strong, but because they were panic-fixing the wrong parts of their funnels.
After supporting multiple multi-5-figure launches, I’ve learned that EVERY funnel offers a unique opportunity to strengthen itself. And, to see an uptick in your revenue, you need to look at the funnel as a whole & work on the asset that carries the greatest ROI (not the supporting roles!)