STOP SCALING YOUR LAUNCHES WITH PRESSURE TACTICS THE MARKET OUTGREW YEARS AGO. BUILD PREDICTABLE LAUNCHES WITH A 2026-READY SYSTEM DESIGNED FOR DISCERNING BUYERS IN A TRUST-SENSITIVE, AI-RIDDEN MARKET.

The No-Ick Launch Upgrade

A free implementation playbook for online educators who want bigger cohorts, stronger buyer trust, and launches that don’t just spike but compound in a trust-sensitive economy.

    If your launches today feel like a revenue rollercoaster and a heavier lift than before - it’s because the buying behaviour has evolved. Big time.

    AI has made information abundant.

    Buyers are deeply aware of manipulative selling tactics.

    Budgets are tighter.

    Discernment is mainstream.

    And tolerance for undue pressure?

    Lower than ever.

    The hype-based & bravado-style launch tactics that worked even two years ago no longer stand.

    No wonder launches feel so unpredictable. 😮‍💨

    In fact, the more you lean on pressure-forward launch tactics today - the more it takes from your ecosystem.

    When urgency becomes your primary lever in an already trust-sensitive economy, sure you can bank on a short-term spike of income. But it often comes at the cost of THIS ⤵️

    → Your audience becomes fatigued and increasingly unresponsive during future launches/sales pushes

    → You teeter closer to burnout because you have to escalate intensity & urgency every round

    → Your brand starts attracting urgency-driven buyers who constantly second-guess instead of “Full body yes” ones who show up committed, become your brand loyalists & future success stories

    → Referrals/affiliates slow down because trust isn’t deep enough to spark advocacy

    → Revenue becomes volatile instead of consistent & compounding with every launch.

    Which is NOT something you jive with as a values-led & online educator who wants sustainable growth. Nor what a trust-sensitive economy rewards either.

    LAUNCHES IN 2026 NEED MORE PROOF, MORE EMOTIONAL SAFETY, AND MORE TRUST THAN EVER BEFORE.

    Which is why, you need a launch system that centers your messaging, your funnel & your copy around your audience’s buying behaviour today — instead of following the same playbook and hoping your audience behaves as they did during your last launch.

    Which is exactly what my Trust-to-Sales launch framework helps you with
    & the No-Ick Launch Upgrade helps you implement, starting with your emails.

    Grab a copy & get insider access to:

    1️⃣
    The 3 Modern Tools For Non-Icky & High-Converting Launches In 2026:

    Learn how active audience listening, data-backed funnel strategy, and empathetic conversion copy work together to create launches that convert predictably in a trust-sensitive, AI-saturated market.

    2️⃣
    3 Real Launch Email Examples

    See the full copy & strategy breakdown of 3 launch emails written using the modern launch tools, so you know exactly what to send, when, and why to stay aligned with how buyers make decisions today.

    3️⃣

    AI Prompt To Stress-Test Your Emails

    Run your emails through a strategic AI prompt that checks for emotional safety, persuasive clarity, and alignment with modern buyer behaviour - so your campaigns convert without eroding trust or your brand reputation.

    AND NO, THIS ISN’T A BUNCH OF RANDOM “LAUNCH HACKS” & SMUSHED-TOGETHER EMAIL TEMPLATES.

    With No-Ick Launch Upgrade, you’ll design a repeatable launch system that maps your funnel, messaging & copy to what’s actually working in today’s trust-sensitive economy.

    Which means, your launches don’t just work ONCE. You’ll starting running launches that:

    ✔ Convert consistently

    ✔ Attract committed buyers

    ✔ Feel aligned from pre-launch to cart close

    ✔ Strengthen trust during the sales push

    ✔ Get easier to repeat every round

    Here’s how to use the playbook to upgrade your next launch →

    1️⃣ Read

    Learn the 3 modern launch shifts that fix launch fatigue and sharpen your strategy, so your funnel, messaging, and copy are aligned with how today’s buyers make decisions.

    2️⃣ See It in Action

    Watch real launch emails bring the shifts to life - so you can adapt them to your voice, offer, and audience behaviour.

    3️⃣ Apply & Improve

    Use the tools and AI prompts to upgrade your campaigns, strengthen buyer alignment, and run launches that convert consistently without pressure.

    This if for you if…

    ✹ You run courses, memberships, or group programs and launch multiple times a year

    ✹ Your launches technically “work”, but your revenue has been strangely inconsistent or “capped”

    ✹ You’ve tried tweaking the copy, rebranding, following smart advice - but nothing has moved the needle

    ✹ Launch emails drain you more than any other part of your campaign

    ✹ You’re done choosing between ethical selling and strong conversion numbers

    Btw, hi, I’m Sanjana Behera - launch strategist & copywriter to values-led online educators.

    Hello! नमस्कार!

    After strategising multiple multi-5-figure launches for educators who care DEEPLY about selling with integrity, trust, and long-term relationships - I’ve seen one truth play out over and over again ⤵️

    When you keep your audience at the CENTER of your campaigns & sell with your values intact, you don’t just hit big numbers once - you also continue building your trust despite the “sales push”, generate revenue all 7 days of your open cart, and set yourself up for long-term success.

    That’s exactly why I created this playbook - so heart-first business owners like you never have to settle for inconsistent and off-brand launches ever again.

    Ready for launches that grow revenue and reputation consistently - even in a trust-sensitive market?